EU’s new AI rules will focus on ethics and transparency

The European Union will release a new set of regulations for artificial intelligence this week that are expected to focus on transparency and oversight as a way to differentiate its approach from the United States and China. On Wednesday, EU tech chief Margrethe Vestager will unveil a wide-ranging plan designed …

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Beyond the cookie: What’s next for attribution?

Now that third party cookies are on death watch, there are many questions arising about post-cookiepocalpyse marketing. Among them, what happens to attribution and what current or future methodologies will take their place? To better understand the challenge of attribution going forward, we asked a range of marketing and martech …

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